An Experience
We were founded in 2022 with a vision off bringing a unique walking tour highlighting the Historic Auburn Avenue District of Atlanta.
The Idea
Management Team
Trevor Pearson, MBA, MS
President and Chief Executive Officer
Elizabeth A. Eastman, MPA
Vice-President/ Chief Financial Officer
Dawn Ralph Simmons, J.D.
Secretary/Chief Operations Officer
Raymond Roberts
Technology Operations Manager
Get to know more about us..
Vision
To become an international educational company that uses the medium of tours to provide visitors a once-in-a-lifetime opportunity to experience the history, culture and unique nature of communities worldwide.
Mission
- To provide visitors the opportunity to learn about historical buildings, events, and people.
- To establish contact and interact with local residents who can communicate details about growing up in these communities.
- To encourage visitors and tourists to purchase products and services from neighborhood businesses.
- To increase employment opportunities for community residents.
What was the inspiration for Hidden Gems Tours?
The company owner wanted to write a book about the rideshare industry. He spent thousands of dollars riding with Uber and Lyft and realized that there were no laws, rules and regulations guiding the operations of these companies.
During his three years of driving for Uber, riders kept asking him two important questions, “Where do I eat” and “What should I see/visit?”
He wondered why they were asking these questions even though they had access to sites such as Booking, Trip Advisors, Airbnb, Yelp, and Expedia.
Upon further questioning, he noted that many riders wanted to see places beyond those already listed on those websites and wanted to experience local culinary dishes, as well.
Thus came the idea of taking visitors “off the beaten path”.
Trevor Pearson, MBA, MS
President and Chief Executive Officer
Who we are
Our Values
Why Book With Us?
Our Tour Guides
Our transportation service
Dear Visitors,
Welcome on board!
The HGT Walks specializes in giving tourists or groups of any size and age walking tours of the Historic Auburn Avenue District. We can design personalized excursions for adults, primarily women, aged 19 to 45; children aged five to 18; sororities and fraternities; convention attendees; and family reunions.
This first walking tour along Auburn Avenue focuses on how early African American businesses, churches, and social and cultural organizations fought to ensure that there was social, cultural, and economic progress in the community and paved the way for current businesses and educational institutions to be successful. The tour also discusses how these organizations paved the way for current businesses and educational institutions to be successful.
Trevor Pearson, MBA, MS
President and Chief Executive Officer
Our Values.
Our main values: Quality, Trust and Conviviality.
Quality: We think that good service starts with the first click. Whether it’s our customer service or our professional accredited guides, we strive to provide you only the best. That is why we take your specific needs and turn them into outstanding experiences.
Trust: You can rely on HGT to give more than simply a tour for your pleasure. We do not want your visit to be a one-size-fits-all tour in this fast-paced, mass-produced society. We honor your faith in us by creating an experience particularly for you.
Conviviality: Both the management and the staff of Hidden Gems Tours, Inc. are warm and welcoming, and they do their best to make customers smile.
Why Book your custom experience to Atlanta with us?
- Uniquely crafted personal experiences.
- Quality over quantity: limited tours per day, making your experience our priority.
- Custom-made to suit your needs
Meet Our Employee of the Month
